The Appearance
Der Auftritt
Watch the appearance Soap2day. An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Genre: Documentary
- Country: Germany
- Director: Harun Farocki
- Cast:
